Julia's Essentials Origin Story & Core Beliefs

Hi! My name is Faith Julia, I am a wife and mother of three. 

One Christmas, my mother was hoping to receive a gift of Rosehip Seed oil. However, when I looked it up, it was super expensive! I thought “Why isn't there a company that has all these fancy oils at a reasonable price!” I had discovered an underserved niche in the market. 

After a ton of research, I felt confident that filling the niche myself could be achieved. So, I asked my husband for $500 to start a company. A company needs a good name. I was hoping to branch out with a wider range of products eventually, so “Essentials” felt like a good fit.  For the beginning of the company name I couldn't use my first name Faith. If you google “Faith’s Essentials" you will get countless religious websites and I know my company would get lost among them. So I chose “Julia”, my middle name. 

It is also my grandmother's name, my great grandmother's name and used farther back than anyone can remember. The name Julia has a legacy of family lineage for us. So much so that my pre-teen daughter whose middle name is also Julia, has already claimed the company as her own, when I am ready to retire!

Growing up my parents always cooked nutritious meals with whatever we could afford and instilled in me how important it was to not have man-made chemicals in our food or life. They always made sure we took our vitamins and minerals to give our bodies what it needs to heal itself. 

This idea for a company checked all the boxes for me. Allow access to high quality pure and natural products at a reasonable price. Have good customer service, actually caring about people and helping them. 

My dad would always say “If you're the best at anything, it doesn't matter what it is. You will make money” So, with a $500 investment in hand, I gave creating a company with these core beliefs a shot, and Julia’s Essentials was born!